Script Introduction

The sales script depends on how much a person is focus on sales. There are some basic  rules to sales which are as follows.

ABC

Sales acronym… Always Be Closing

AIDA

Sales process acronym… Attention, Interest, Desire, Action…

  • Get the prospect’s attention
  • Gain their interest
  • Create desire and encourage them
  • Act by moving forward with the purchase

A script may have following points. It will help you make a good strong script. Remember, a script is only a guide line of pre-defined dialogues between an agent and a customer. These dialogues are more like a drama or film script but in more straight forward and small intervals.

  • OPENING
    • Introduce yourself
    • Company
    • Product
  • With rebuttals for
    • “Unavailable”
    • “Who’s calling?”
    • “What’s this about?”
    • “You can talk to me.”
  • LEAD IN
    • Read the lead
    • Understand the lead
  • PRESENTATION
    • Fill out the form with every detail
  • CLOSE
    • Inform the customer that they will be followed up in next 6 to 12 hours
  • • APPOINTMENT CLOSE
    • Get a call back day, date, and time
  • DISCLOSURES
    • Need to find out from the management about what disclosures

There are three basic types of telemarketing scripts.

  1. Verbatim Script
  2. Guided Script
  3. Outline Script