Quality VS Sales and Marketing

Quality is a declaration, occasionally we try to sell the selling and products quality. In high performing organization, quality is the deep-rooted part of everything they want or they do. When we discuss with sales and marketing executives about this, usually the answer is (we are diverse) and sometimes, it’s greater than before, “The processes we follow according to our work requirements it has to be flexible and may vary with customer to customer or you can say “Its an art to be a seller and a marketer”.

Sales and marketing professionals really don’t realize what quality is all about. Performance and results are the roots of the quality. To achieve this seller and marketers must have to be focused on effectiveness or efficiency in achieving the desired outcomes for the “customer”.

The downstream step in “quality speak”, is the beneficiary of the product or service I provide or the customer. So the impression is, “I am offering/selling my error less and defect free goods to you, to facilitate you to do what you really want to do and without waste time, resources, or money in correcting it”. And this philosophy goes through every step of the procedure. The outcome is, whatever we have designed and presented to the customer that have created the value for the “customer”. The end result has high effectiveness, efficiency, and performance. More significantly, our contributions and everything what we have done contributes directly to value the customer has defined, and no more.

Being sales and marketing what ever we do, we spend so much time in inspection and correcting. We spend hours an hours to review countless business proposals and deals, study and check our strategies. We also focused and prepare for the upcoming projects which are in the pipeline are which we really need to be targeted for. While doing all this we need to be focused on the running projects which are our main objective. Then there are the never-ending “discussions” between marketing and sales about lead quality, and we each spend lots of time looking at and arguing about leads.

It gives the impression that we fail to achieve our goals, the more time we waste in scrutinize and perfection of the things. Fixing a proposal strategy, fixing the pipeline, and so forth. But those sudden fix approaches don’t look at the main cause of the problems, and they reduce our effectiveness and efficiency.